Sports Innovation Lab Opens In Boston
The Sports Innovation Lab has unveiled a new, sports technology-focused collaborative workspace in partnership with WeWork. The state-of-the-art co-working space at 200 Portland Street in Boston is designed to…
Sponsors Look To Properties For Performance Measurement
The most valuable service properties can provide to their partners is help in evaluating whether the sponsorship is meeting its goals, according to survey respondents. Half rated such assistance a 9 or a 10 on a…
Sponsorship Measurement Critical To Renewals
According to ESP Properties’ 2017 Sponsorship Decision-Makers Survey, the most valuable service a property can provide to its partners is help in evaluating whether the sponsorship is meeting its goals...