Sponsors Look To Properties For Performance Measurement

The most valuable service properties can provide to their partners is help in evaluating whether the sponsorship is meeting its goals, according to survey respondents. Half rated…


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Sponsorship Measurement Critical To Renewals

According to ESP Properties’ 2017 Sponsorship Decision-Makers Survey, the most valuable service a property can provide to its partners is help in evaluating whether the…


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Sports Innovation Lab Opens In Boston

The Sports Innovation Lab has unveiled a new, sports technology-focused collaborative workspace in partnership with WeWork.  The state-of-the-art co-working space at 200 Portland…


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