Activate Sports & Entertainment http://www.activatesports.com A Boston-based team of experienced sports/event/digital marketers. Wed, 04 Aug 2010 17:04:32 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Red Bull // Rondo 2×2 Revolution http://www.activatesports.com/category/red-bull-rondo-2x2-revolution/ http://www.activatesports.com/category/red-bull-rondo-2x2-revolution/#comments Wed, 21 Jul 2010 01:20:43 +0000 JD http://dev.bluecloudsolutions.com/activatesports2/?p=1363 Does any company do ‘branding through creative events’ better than Red Bull?  Whatever they touch seems to turn into sports marketing gold for this epic brand.  No matter the sport, they seem to have an uncanny knack for tapping individual brand athletes well before their prime and surging popularity, much like a world-class surfer’s vision to position for the perfect wave well out on the horizon while the rest try to jump on too late.

Just a few short years ago, Red Bull’s keen vision led them to a little known point guard with lightning quick reflexes… their first and only NBA athlete endorser.  In the years since, little Rajon Rondo has elevated his game big-time, becoming a bona-fide NBA star on a team of superstar talent.  Already with two NBA Finals appearances under his belt and a Championship Ring on his finger, his Red Bull-powered potential is unlimited.

These days, we’re stoked to be part of the Red Bull team working to activate this perfect brand partnership, including the Rondo 2×2 Revolution tourney (check out the promo video below).  Look for some additional Red Bull & Rondo news soon. //

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